# How CustomGPT scaled to over $1M with FirstPromoter

"Customer service has been excellent, and the platform itself is very sleek and intuitive. For a growing affiliate program, it's perfect!"

## About CustomGPT

CustomGPT.ai is a no-code AI platform that enables businesses to easily build and deploy custom GPT-based AI agents from their own content.

### Category

AI Tool

### Pricing

$89/month

### Employees

11 - 50

## Over $1M

In total revenue from affiliates

## 1,400

Paying customers

## 5K+

Promoters

## Why CustomGPT chose FirstPromoter

[CustomGPT](https://customgpt.ai/) thought FirstPromoter was the perfect tool to use when starting their affiliate program. As they scaled, FirstPromoter scaled with them and allowed them to have great tracking while keeping costs low.

"Customer service has been excellent, and the platform itself is very sleek and intuitive. For a growing affiliate program, it's perfect!"

—

Ethan Housen

Marketing and Partnership Manager at CustomGPT

# CustomGPT's results with FirstPromoter

CustomGPT first joined FirstPromoter back in January of 2023. The first year or so on the platform was quite steady from a growth perspective.

They onboarded an affiliate manager in early 2024, and since then the program has skyrocketed.

Overall their program has led to **over $1 million in total revenue** and an **additional 1,400 paying customers**.

## Advice for businesses starting an affiliate program

### CustomGPT shared a few key tips for success:

- Understand your audience and the best channels for conversion.
- If you're a bootstrapped (not funded) company it is difficult to deal entirely in commission structures, but not impossible. Focus on high converting and even more importantly high-intent traffic.

## More insights from CustomGPT

### How do you recruit affiliates? Quick overview of the channel or process used.

We recruit affiliates by using: SEO, cold outreach, affiliate dashboards, affiliate databases, LinkedIn, affiliate forums, SEM, etc.

### Do you use any specific tactics to onboard and activate affiliates?

Just a simple nurturing drip on customer.io with resources and positioning assistance. Will hop on a call if needed.

### What are the most important metrics you are following?

Clicks, referrals, and customers!

### Which features have been the most helpful for your affiliate program?

The dashboard has been great, I also love the sub-affiliate program.

### Did you try other affiliate management platforms? If so, why weren’t they right for you?

We're also on Impact.com, but I think [FirstPromoter](https://firstpromoter.com/) is fantastic for what we need.

## Get Started Today

### Launch Affiliate, Influencer & Referral Programs in under 15 minutes. Start building a program that delivers results.

#### 14-day free trial. No credit card required.